You can’t just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. If getting traffic to your website is problematic then go through this article by Ryan who teaches you various ways to get traffic to your website in 2022. Here is another article in which Ivan discusses about 11 ways to get traffic to your website in 2022. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening.
1. Google Analytics: A tool which you can use to test your own website links or other websites for broken links. This will give you a plethora of information regarding your website. If you are new to web marketing and want to learn how to use Google Analytics, you can read this great article by Melinda Kinsley (Google Analytics 101).
2. Ahrefs: With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site
3. Digitalpoint Geo Location: It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor’s website.
4. E-Mail Marketing Automation Tools: You can grow your audience and your revenue and win over new and repeat customers by sending emails and automations from a marketing platform that has expert advice built in. Mailchimp is an excellent option at providing this service.
5. Sprout Social: This tool helps businesses to organize their contents and assets in one place. This helps you to publish and schedule your content across various multiple platforms, all timed to perfection based on when your followers/subscribers are most active.
6. Unbounce: Unbounce is a great tool for quickly building and publishing new landing pages to test for your web business. Built-in A/B testing and variant analytics can answer directly which calls-to-action are working or not.
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